Smart Cookie: Elesha Webber, Founder Of By Webber

1) Could you tell us a little about yourself and what’s your business about?

A little about me, I’m an Indigenous woman, originally from the Kimberley In Western Australia, currently living in Melbourne Victoria. My full-time job is personal training, super passionate about health, fitness and overall well-being. When I’m not amping my clients up for their workouts, I’m amping and awakening everyday people and creating awareness of the waste crisis (and more!) through my social media platforms. Being an activist of living with less.

About By Webber – Inspired by my culture and connection to nature, I wanted to help push the slow fashion movement and turn it into an everyday ideal. It’s my passion to create premium, long lasting unisex products. So, I set out to build a brand that has substance and truth and gives back to the community and our planet. By Webber isn’t dependent on the trends of the fast fashion industry.

It leads by example, educates, inspires, and motivates ethical consumption for positive and impactful change. If we buy better, we can become more aware, and more conscious. Our mission is to help regenerate our planet by giving back and supporting the communities that help make the earth a better place. With each purchase made, we donate a percentage toward ocean clean ups, reforestation efforts, and Indigenous community groups. When you purchase at By Webber, you’re not just a customer buying a product. You’re a voice contributing to a bright and sustainable future for generations to come. Together, we can create awareness and change for a more ethical and sustainable world.

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2) Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?

My mornings usually start at 4:15am. Crazy! I know ☺. 

If I’m to wake up after my partner, I would usually make my bed first thing. I try to avoid scrolling on social media or check any emails until I’m finished with my morning training sessions, which is around 10:30am. I’m all about protecting my energies and social media can be a huge energy drainer. Especially if I’m mindlessly scrolling at 5am before work.

By Webber sustainable clothes

3) Why did you choose to go sustainable and eco-friendly?

My journey of vegetarianism/veganism started about 7 years ago, which then led me down a path of minimalism. I was once a shopaholic that thought I needed a new outfit every weekend! Like most, I wanted to keep up with the latest fashion trends and seasons. Never would I ask myself (or anyone for that matter) “WHERE is this made?”, or “WHO made this piece of clothing?”.

Not only was this lifestyle burning a hole in my savings, but it was also burning holes in far worse ways than I could ever imagine! A little while after committing to a vegan diet, I was watching a documentary, or I had seen something on social media, of the term “fast fashion”. I decided to research it and I was horrified, furious and angry with what I had read. And with myself too, for being so oblivious and selfish with the way I had been living. From that moment, I stopped buying clothes every time I went to the shop and when I did shop, I would buy locally and ethically made organic fabrics where possible. Not only did I consume like this for clothing, I transformed and took this approach with food and produce, then taking it a step further and reducing the purchase of single use items and going plastic free.

4) What was the hardest part of starting your own business?

The most challenging part of starting By Webber, would be getting over the self-doubt and just going for it! And then, sourcing a manufacturer that aligned with my beliefs and ethos of the business, those would be the most challenging parts, everything else was a new journey that I wanted to educate myself on.

By Webber sustainable clothes

5)  One book and/or documentary everyone should read/watch? Why?

I couldn’t pick just one doco! ☺ my favourite docos now, that you NEED to watch are below. 

And my most recent read that I enjoyed was “greenlights” by Mathew McConaughey. 

• Eating Our Way to Extinction 
• Cowspiracy: The Sustainability Secret 
• The true cost 
• Before the flood
• Kiss the ground
• Breaking Boundaries: The Science of Our Planet 
• Seaspiracy

6) Best piece of advice you have ever received?

Persist, pivot, or concede. It’s up to us, our choice every time.

To persist and continue or to concede and give up, its always your choice.

Only you have the power to choose for yourself. And the choice you make will decide your future. There is no point in blaming your circumstances if you cannot make the right decisions. ☺

• Greenlights – M.M

To Learn more about  BY WEBBER CLICK HERE!