How To Tell When Beauty Products Are Cruelty Free? - Ecobuy
Cruelty-free and vegan skincare products

Are you being fooled by companies trying to trick you into thinking you buy cruelty free beauty products even when they’re not??

It’s mind boggling to me to think that in 2020 and now almost 2021, that brands are still testing on animals and trying to trick consumers with labelling. Here is a quick guide to help you distinguish what to look for when purchasing cruelty free beauty products, especially in the cosmetic industry.  

Cruelty free logos

Unofficial cruelty-free bunny logos

Unofficial cruelty free bunny logos

These are ones that companies are trying to trick you with! Putting any old cute bunny picture on products is specifically done with the hopes that people mistake it for the real signs. Please make sure you know which ones are real and which are fake. 

Certified cruelty-free bunny logos

Certified cruelty free bunny logos

In opposite, these are the correct labelling pictures you should be looking for! Look for the cute bunny pictures but make sure it is the certified bunny. If you are ever unsure, I urge you to take an extra minute to google it on your phone when you are out and about at the shops. Every time you buy something, you are supporting a whole chain of companies and employers. If we vote wrongly with our dollars, animal abuse and testing will simply continue to exist. This is because people buy their products regardless. 

In addition, it’s important to note that even if a company or beauty product is cruelty free, there are charges and costs involved with adding the certified logos. If you can’t see it on your favourite beauty product, there’s a chance the brand just can’t afford to display it. So again, I urge you to take the time and educate yourself to see if you buy cruelty free beauty products. 


Rinascentia is an amazing brand founded and passionately run by (as the name suggests); a wonderful woman named Rina. Inspired by the telling tales of her immigrant grandmother who worked for Avon many years ago, Rina started to do research. She has a passion for her own skin care and wants to make sure to avoid chemicals. Her purpose is to do everything in her power for a healthy skin and attains that through healthy, cruelty free beauty products.

The brand is self proclaimed designed to take care of your overall well being, mind, body and skin. Today, the Rinascentia range has a worldwide portfolio of clients and features signature cosmetics that aim to breathe new life into people’s self-esteem and confidence. Evident in their brand motto, “She who is reborn”.

Rina makes great efforts to hold her brand to the high standards and values she holds for herself, including natural nourishment, education, passion, integrity, positivity, and giving. 

Cruelty free beauty products

The products within her range are all natural and make sure you’re putting the right nutrients into and onto your body. 

We love passion brands like these. When you receive your items it’s evident the passion and love Rina has for her brand and the overall cause. 

To give is such a rewarding experience and these guys are supporting charities that are true to them. Moreover, They’re known to have surprised customers with random gifts to add a little more happiness into people’s lives with something so simple. 

Chemical-free Oleum

We’ve had a closer look at some of the highly rated products from Rinascentia and here’s our review!

Divine OleumBuy Here
Divine Oleum - Rinascentia

Divine Oleum

Winner of the Gold and Editors Choice at the recent 2020 Australian Non Toxic Awards, the Divine Oleum product is a crowd favourite. It can be used as a cleanser, to remove makeup, as a moisturiser, energiser, face mask, hair treatment. It is perfect for all skin types. What more could you want! 

The product formula has the benefits of Coenzyme Q10, Vitamins A, B1, B2, D, E Beta Carotene, Omega-3 fatty acids, antioxidants and anti-inflammatory properties. Promoting the regeneration of skin cells and leaving behind smooth radiant skin. 

Besides, it is a perfect remedy to soothe skin after waxing because of the chamomile. This makes your skin feel calm, relaxed and settled. 

The final thing that stands out to me is that this brand cares about the natural ingredients of its products. Like most oils and butters, in colder weather Divine Oleum might start to harden. Some of the ingredients may settle to the bottom. Rest assured, by putting the bottle in hot water for a few minutes and shaking before use, it does not change the result or integrity of the product. You’ll just love it more. 

Natural serum

Plane Jane Hydrating Serum – Buy Here
Hydrating Serum.

Plane Jane® Hydrating Serum.

The name of Plane Jane Hydrating Serum is not a coincidence. Flight attendants and makeup artists world wide use this product and it has so many raving reviews because it works. It is even the winner of the Gold and Editors Choice Awards in the Australian Non Toxic Awards for 2020. This product combines its ingredients to hydrate, boost, plump and minimise wrinkles all the while giving a soothing, cooling effect. What can’t it do?

By the way, it is all absolutely natural. The serum contains hyaluronic acid, vitamin E, B5, aloe vera and lactobacillus sea kelp, to name a few of the key players. The only reason it’ll disappoint you is if it’s out of stock after reading this article. 😉

Non Toxic Face Mist

Hydrating Rose Face Mist – Buy Here
Hydrating Rose Sea Mineral Spray Mist

Rose Sea Mineral Spray Mist

Finally, we’re bringing you their hydrating face mist, bronze winner at the 2020 Non Toxic Awards! The product has glycoproteins from the deep waters of the Antarctic. This provides a botanical burst of hydration to your face and body. 

Originally created to counter the harsh climate of Morocco, an everyday rose water mist was not able to keep up with the heat. Therefore, Rina created a product to protect and withstand the harsh climate and heat of the country. It keeps the skin hydrated and feeling comfortable when travelling. This glycoprotein also promotes the cellular growth of human epidermal keratinocytes. This promotes itself as a good agent for improving scar formation in wounds. Another plus. 

The product has properties that also maintain the skin’s pH-balance, is anti-inflammatory, and reduces redness. A staple for the tour guides at Aussies In Morocco Tours, and now for you too.